You can bet potential employers will at least skim read it, if not read at length before they consider hiring you for any job. Your social profile spells out your likes and dislikes, beliefs and prejudices, key personality traits and future intentions.
In some ways the social media check is like the first interview. You need to pass with flying colours if you want to have a chance at getting the job.
Things Interviewers Check on Your Social Profiles:
- Your Personality
- Your Network
- Your Behavior
Your Personality
Your online social profile can give away a lot about your personality without an employer ever having to meet you. By looking at your photos, comments, connections and time spent online they can make a pretty good evaluation about the following:
- Extrovert or Introvert
- Work Ethic
- How collaborative you are
- Positive or Negative general outlook
It’s hard to say what exact personality an employer is looking for without knowing the industry, size of company and company culture so you need to aim for a professional social profile.
- Feature a professional profile picture
- Evaluate all personal posts and ask – what does this tell an employer about me? If it’s not good, remove it.
- Develop your network and professional associations.
- Comment and post on industry related news not just personal news.
Your Network
In a lot of professional roles your network is just as important as your actual skills so don’t just clean up your social profile go ahead and make useful friends. . Employers want to understand the extent of your network and how well you work collaboratively across your industry.
- Join professional groups and associations in your industry.
- Make connections on LinkedIn and take the time to actively engage with them.
- Make industry related posts.
- Clearly list your professional experience including how long you spent in each role.
- Check the social profile of others in your industry especially those you respect and look at how they are representing themselves.
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