Facebook Algorithm 2021

How this social media algorithm works

Here are some of the defining factors of this social media algorithm:

• Prioritizes content from friends and family members over businesses
• Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message)
• Prioritizes number and length of comments
• Prioritizes number of reactions and variety of reactions
• Shows both recent content from your top friends and highly engaged content from friends that you personally engage with less often

Some updates for 2021

The most significant updates for 2021:

• Facebook is prioritizing posts in Groups and Events. Their redesign puts more emphasis on these, as they are "the two biggest reasons people visit Facebook every day."
• Hashtags: Facebook has implemented recommended tag listings for when you’re composing a post. Not everyone can use this new feature yet, as it is still in beta, but it could be a great way to get a bigger reach on Facebook.
  

Here are some ways to win on Facebook in 2021 (aside from running paid ads).

• When applicable, use your profile as a business owner or start an employee advocacy program.
• Set posts to 'public' to gain traction with followers.
• Ask questions to inspire engagement.
• Post content that encourages meaningful, lengthy comments (not just "Nice shot").
• Utilize Facebook video (doesn't have to be live!).